As the first person to interact with potential patients and their loved ones, medical community members, etc., either face-to-face or over the telephone, the experience with the Director of First Impressions reflects upon the entire organization.

As office administrative manager, she is responsible for the success of the entire staff. Managers are required to distribute the workload, motivate and supervise staff, and coordinate the smooth operations of the office. In addition to being responsible for the success of the office staff, she is responsible for the financial performance of the medical office.